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Growth Marketing Manager

Role overview:

As the Growth Marketing Manager at Alluo, you'll be joining a small and agile team 🤲, so we're looking for someone who likes to make things grow fast 📈 🚀 and is not afraid to roll up their sleeves to make it happen 💪.

You are an expert in driving effective campaigns using a wide array of channels and in particular, social media (e.g. twitter, reddit, telegram) and viral campaigns. You will be relentless in our pursuit to bring DeFi to everyone around the world 🌍.

You have experience working with marketing agencies hand in hand and will always set a high bar and strive to get the best out of them.

You are also analytically minded and will continuously look to improve the ROI of our campaign initiatives, at the same time, you will not be shying away from bigger initiatives when they can be impactful in the long run.

You'll have at least 5 years of experience, ideally working in a startup environment (fintech is a bonus!)

Three reasons this role is great:

  1. You will be able to build our marketing function from the ground up, as the first hire within the marketing team, will be able to have a huge influence on how we do effective marketing at Alluo.
  2. If you're looking to take ownership and lead a future team - this is the opportunity for you. We have big ambitions for growth, move at a fast pace, and you'll work autonomously from anywhere in the world.
  3. You'll make a difference - we're building a business that will provide access to the future of finance to the world, this is your chance to help us accelerate this journey!

Detailed Role Description

Role Title: Growth Marketing Manager

Reporting To: Flat hierarchy, working closely with other core contributors

Location: Where ever in the world you are, we have Core contributors in the UK, Portugal, Russia, Azerbaijan, India.

What you can expect to be doing:

  • Campaign creation: You'll be working with the other core contributors and our marketing agency to create our next waves of campaigns.
  • Campaign execution and monitoring: You will ensure the effective execution day to day of those campaigns, constantly ready to iterate if things are not going to plan.
  • Collaboration: Work closely with other Core Contributors to evolve our products to ensure you can grow them as strongly as possible.
  • Discovery: Keeping up on the latest trends, competitor marketing strategies and bringing in the most innovative marketing techniques and ideas to our team

What we’re looking for:

  • You are an outcome driven marketing person - you are not precious about particular channels for as long as it delivers on the outcomes we have set out to achieve.
  • You have prior experience driving the acquisition for a mobile app and are familiar with in-app store advertising
  • You are relentlessly looking for new ways to broaden our audience, whether mobile app users or $ALLUO token holders.
  • You understand those different types of customers at a deep level, designing marketing strategies specifically tailored to them.
  • You are helping to set a high bar for our product to ensure smooth onboarding journeys for new customers.
  • You go beyond beyond the call of duty to increase our reach, leaving no stones unturned, whether that means driving direct marketing campaigns or planning an event to increase our brand awareness.
  • You have driven viral campaigns before and understand how to create positive loops and exponential growth (K factor > 1).
  • You are flexible; we're a young startup, and you'll be designing lots of different things - fast.
  • You're able to coordinate with the product and tech team to ensure that the campaigns run as smoothly as possible.
  • You're passionate about solving problems and always looking for opportunities.

The nuts and bolts:

  • You must be comfortable with moving quickly from marketing strategy thinking to execution, monitoring and iteration.
  • Excellent communication skills, whether it be in person, zoom, phone, email or smoke signals💨💨.
  • Smart, curious, and have a willingness to sink your teeth into the role.
  • A self-starter who takes initiative.
  • Resilient to fast-changing requirements.
  • Fintech experience is a bonus

What will you get in return?

  • A work culture focused on results, not where or when you work
  • $ALLUO tokens, we are a blockchain-based project, we work as a DAO, everyone is a part-owner of it.
  • Quarterly get-togethers somewhere in the world
  • A generous comp package
  • Professional development budget

Sound like the right place for you?

Yes? Great! Here's the process:

  • Apply via this link with your resume and your favourite meme.
  • We will review the profiles we receive, and for those that stand out, we will set up some calls to find out more about each other.
  • And then, if you like us as much as we like you, we'll make you an offer :)
  • And you can start as soon as possible!